Conversion Performance & Traffic Distribution
This project focuses on traffic distribution and conversion performance at scale, using aggregated data to understand how users from different regions engage and convert against specific actions.
By analyzing country-level views, clicks, conversions, and conversion rates, I evaluated traffic quality and user intent across markets. The insights informed optimization decisions around targeting, offer alignment, and monetization efficiency, highlighting an ability to drive traffic that not only reaches users globally, but also converts consistently.
The screenshot reflects pattern-level performance, emphasizing conversion behavior and regional efficiency.
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