Savings Envelope E-commerce Website

This project focused on the visual design and user experience of an e-commerce website selling savings envelope products. The goal was to create a clean, approachable interface that clearly communicates product value while guiding users smoothly from product discovery to checkout.

Design decisions centered around layout hierarchy, readable typography, intuitive navigation, and clear calls to action. Special attention was given to product presentation, trust signals, and checkout flow to reduce friction and support confident purchasing.

The result is a design that balances aesthetic simplicity with usability, demonstrating how thoughtful UI/UX choices can support conversion without relying on aggressive tactics.